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An advertisement proposal is a formal document that an advertising agency uses to offer clients a particular service or product, such as a new print ad, Web ad, or advertising campaign. The proposal often identifies what the product or service is, details about how it will work, and an explanation of why it will be successful. When you write a proposal, check that your paragraphs have unity. All points and ideas in your paragraphs should support one topic, thesis, and purpose, and each individual paragraph should focus on one main idea. To make your writing effective, do not mix many different ideas in one paragraph.

WRITING TASK

In this assignment, you are going to write an advertisement proposal. As you prepare your essay, think about the question, “How well does a picture illustrate the truth?” Choose one of the topics below:

  1. Imagine you work for an advertising agency that designs print or Web advertisements. Choose a product or service to advertise, such as a business you know, a product you use, or something that does not exist yet. Write a proposal for a client, describing your ideas for an ad.
  2. Imagine you work for an advertising agency that is designing a public service campaign for a non-profit organization which deals with a specific social issue. Write a proposal for this campaign, including different kinds of ads, such as television ads, posters or billboards, or Web ads in your proposal. Include a description of an image or graphic you will use in the campaign.

PREPAREPlanning

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WRITESample Essay

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References
Acknowledgements

All authors must admit to a dependence on the work of others. We are no exception. We owe a huge debt of gratitude to all the publications and reference sources that we have consulted and adapted for educational purposes. It would also have been quite impossible to have produced the material on this website without adapting a variety of authentic resources that we have regularly referred to. While every effort has been made, it has not always been possible to identify and cite the sources of all the material used or to trace all copyright holders. We will be happy to omit any contents or include any appropriate acknowledgements when they are brought to our notice.

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