An advertisement proposal is a formal document that an advertising agency uses to offer clients a particular service or product, such as a new print ad, Web ad, or advertising campaign. The proposal often identifies what the product or service is, details about how it will work, and an explanation of why it will be successful. When you write a proposal, check that your paragraphs have unity. All points and ideas in your paragraphs should support one topic, thesis, and purpose, and each individual paragraph should focus on one main idea. To make your writing effective, do not mix many different ideas in one paragraph.
In this assignment, you are going to write an advertisement proposal. As you prepare your essay, think about the question, “How well does a picture illustrate the truth?” Choose one of the topics below: